Sophia is a female-presenting social humanoid robot developed in 2016 by the Hong Kong–based company Hanson Robotics. Sophia was activated on 14 February 2016, and made her first public appearance in mid-March 2016 at South by Southwest (SXSW) in Austin, Texas, United States. Sophia was marketed as a "social robot" who can mimic social behaviour and induce feelings of love in humans.