The Ovambo people, also called Aawambo, Ambo, Aawambo, or Ovawambo (Kwanyama), are a Bantu ethnic group native to Southern Africa, primarily modern Namibia. They are the single largest ethnic group in Namibia, accounting for about half of the population. Despite concerted efforts from Christian missionaries to wipe out what they believed to be 'pagan practices', the Ovambo have retained many aspects of their traditional cultural practices. They are also found in the southern Angolan province of Cunene, where they are more commonly referred to as "Ambo".