The Mexican Movement of 1968, also known as the Mexican Student Movement was a social movement composed of a broad coalition of students from Mexico's leading universities that garnered widespread public support for political change in Mexico. A major factor in its emergence publicly was the Mexican government's lavish spending to build Olympic facilities for the 1968 Olympics in Mexico City. The movement demanded greater political freedoms and an end to the authoritarianism of the PRI regime, which had been in power since 1929.