The iPod Mini is a digital audio player that was designed and marketed by Apple. It was positioned as a smaller, midrange model in Apple's iPod product line to complement the iPod Classic. The device was announced on January 6, 2004, and released on February 20 of the same year. A second generation version with enhanced battery life and increased storage was released on February 23, 2005. While it was in production, it was one of the most popular electronic products on the market, with consumers often unable to find a retailer with the product in stock.