The iPhone 11 Pro and iPhone 11 Pro Max are smartphones developed and marketed by Apple. Serving as Apple's flagship models of the 13th generation of iPhones, they succeeded the iPhone XS and iPhone XS Max, respectively, upon their release. Apple CEO Tim Cook unveiled the devices alongside the standard model, the iPhone 11, on September 10, 2019, at the Steve Jobs Theater at Apple Park. Pre-orders began on September 13, 2019, and the phones went on sale on September 20. They were discontinued on October 13, 2020, following the announcement of the iPhone 12 and iPhone 12 Pro.