Hispanic and Latino Americans are Americans who have a Hispanic or Latino American background, culture, or family origin. This demographic group includes all Americans who identify as Hispanic or Latino, regardless of race. According to annual estimates from the U.S. Census Bureau, as of July 1, 2024, the Hispanic and Latino population was estimated at 68,086,153, representing approximately 20% of the total U.S. population, making them the second-largest group in the country after the non-Hispanic White population.