Hilversum is a city and municipality in the province of North Holland, Netherlands. Located in the heart of the Gooi, it is the largest urban centre in that area. It is surrounded by heathland, woods, meadows, lakes and smaller towns. Hilversum is part of the Randstad, one of the largest conurbations in Europe, and the Amsterdam metropolitan area; it is about 22 km southeast of Amsterdam's city centre and about 15 km north of Utrecht.